# JENA
JENA is an AI-powered business operating system for solo beauty, hair,  and wellness professionals. Branded website, 24/7 online booking, payments, client management, and marketing in one app. Flat subscription pricing with zero commission on bookings and no contracts. Founded 2023, London, UK. iOS, Android, and web.

## Pricing (accurate as of 28 July 2026, all prices include VAT)
- Until 16 August 2026: one plan, £19/month or £149/year. Free trials
  started by 23:59 UK time on 16 August 2026 lock this Founders rate for
  good: price fixed for 12 months, then rises with UK inflation only.
- From 17 August 2026, three plans:
  - Starter, £9/month or £79/year: booking page, online and manual
    booking, client records, email reminders, card payments
  - Pro, £29/month or £249/year: everything in Starter plus custom
    branded website and domain, full client management (CRM),
    consultation forms, email marketing, SMS included, vouchers, mobile
    bookings with travel time, smart scheduling, multi-location support,
    and 5 JENA AI Coach chats per month
  - Max, £49/month or £399/year: everything in Pro plus JENA AI
    Receptionist, JENA AI Setter, unlimited JENA AI Coach, up to 3 team
    members, premium website templates, signatures on consultation
    forms, before/after photo management, client loyalty tools, priority
    support, lower card processing fees, and advanced analytics
- 14-day free trial on every plan. Card required, no payment until day 15.
- Zero commission on all bookings, new or existing clients. No contracts,
  cancel anytime.
- Existing Founders members keep their £19/month rate under the same
  12-month lock and inflation-only terms.

## Key pages
- [Pricing](https://www.jena.so/pricing/): Plans, what's included, no commission
- [FAQ](https://www.jena.so/faq/): 40 questions covering pricing, migration, payments, and features
- [JENA vs Fresha](https://www.jena.so/compare/fresha-vs-jena/): Cost comparison with marketplace booking platforms
- [JENA vs Booksy](https://www.jena.so/compare/booksy-vs-jena/): Comparison for independent professionals
- [JENA vs Timely](https://www.jena.so/compare/timely-vs-jena/): Comparison for solo salon owners
- [Who JENA is for](https://www.jena.so/made-for/): Hairdressers, nail techs, beauticians, massage therapists, and other solo pros
- [Guides](https://www.jena.so/categories/guides/): How-to articles for solo beauty and wellness businesses

## Key facts
- Includes: branded website, online booking, payment processing, client
  management (CRM), email marketing, consultation forms, reminders
- AI features: JENA AI Receptionist, JENA AI Setter, and JENA AI Coach
  (Max plan)
- Used by 1000+ beauty professionals in 11 countries
- Founders: JM Chalayer and Nabil Freeman (both previously founded LeSalon together)
- Company: JENA Labs Ltd, London, United Kingdom
- Support: support@jena.so