FROM THE PRO BEAUTY ARTICLE

Add £20k a year to your business

Hire a PA for £19 a month. Convert every enquiry.

JENA AI is your AI receptionist. She replies to every website enquiry, 24/7. Knows your services, your prices, your availability. She doesn't just take bookings. She converts them.

Try JENA free →

No payment required.

Trusted by partners across the industry

“I use JENA AI all the time!”
“It'll say you've got a gap on Friday for an hour and a half. Why don't you do a luxury pedicure and take 20% off the price?”

Jo Simpson

Nailed it by Jo · Glasgow

Voted Best Home Salon in Scotland 2025

nailed-it-by-jo.jena.site

The £20k a year hiding in your DMs.

Most solo hair and beauty businesses don't fail. They quietly under-perform. The leak is almost always the same.

Enquiries that go cold. And admin that eats your week.

There are two layers to it. Most pros only ever see one.

Lost enquiries

£15,000/year
  • 9 in 10 clients expect a reply within 10 minutes
  • The average solo pro takes 4 to 6 hours to respond
  • About a third of enquiries go completely unanswered
  • That's 3 to 5 enquiries a week gone
  • At £60 per treatment: £15,000/year lost

Hidden costs

£6,000/year
  • Clients who never DM because there's no instant reply option
  • 2 to 3 hours per week of admin time reclaimed
  • At £50/hr treatment rate: another £6,000/year

TOTAL LOST REVENUE

£20,000+

The maths is brutal. Your AI PA recovers it.

Maths based on a £50 to £60 average treatment, three to five missed enquiries a week, and two to three hours of admin saved.

Your AI receptionist, working while you work

01 / Replies instantly

Replies in seconds, in your voice.

Every enquiry gets an instant, on-brand reply. No more 'sorry I missed this!' three days later.

@hannah_h_beauty
Hey! Do you have anything for highlights this Friday?
9:38pm
Hi! Yes, I've got a 2pm slot Friday. £85 for a half head of highlights, takes about 2 hours. Want me to lock it in?
9:38pm
Yes please!
9:39pm
DEMO: INSTAGRAM DM → JENA AI REPLY

02 / Books and bills

Books them in. Takes the deposit.

She doesn't stop at the reply. She handles the back and forth, sends a checkout link for the deposit, confirms the slot, and drops it straight into your calendar. You see '+1 booking confirmed' while you're with your next client.

Locked in for Thursday 11am. Tap below to confirm with a £15 deposit.

Pay £15 deposit →

£15 deposit

Thursday 11am · Balayage

THURSDAY 11AM · BALAYAGE NEW

From first message to confirmed booking, while you work.

03 / Always up to date

Reads from your services. Automatically.

No setup forms. No Q&A docs. JENA AI reads your services menu, your prices, your availability, and your account info. Update a service, she updates her answers. Add a new treatment, she's already on it.

Balayage 3hrs £85
Classic manicure 45min £35
Lash lift 1hr £55

Yes, balayage takes 3 hours and starts at £85. I've got a 10am Thursday slot if you want it?

Your menu becomes her source of truth.

Not a booking link. Not a chatbot.

Booking systems are passive. They wait for clients who already know exactly what they want. JENA AI does the conversion work first, then takes the booking.

They take bookings. She makes them.

A BOOKING LINK

Pick a time. Hope it works.

  • 10:00
  • 11:00
  • 14:00
  • 15:00
  • 16:00

No conversation. No follow-up. Just a slot.

JENA AI

A real conversation. Then a booking.

Hi, do you have anything next week?
Yes! Tuesday 2pm or Thursday 11am. Which suits?
Thursday please
Locked in. £15 deposit just sent for you to confirm 💜
+1 booking confirmed 9:42pm

One subscription replacing six

Built for solo pros. Not adapted from salon software.

01
Branded website

Built in 10 minutes, AI-assisted.

02
Booking system

24/7 self-serve, zero booking fees.

03
Payment processing

Deposits and full payments, in one tap.

04
Consultation forms

Sent automatically before every appointment.

05
Marketing tools

Email and SMS in one place.

06
JENA AI Receptionist

Included with Premium.

07
Free migration

From your current system, done for you.

08
Real human support

Not a chatbot.

REPLACES WHAT YOU'RE PAYING FOR NOW

W Website builder
B Booking system
P Payment app
E Email client
F Consultation forms
AI Your favourite AI (ChatGPT or other)
JENA
JENA One app. £19/month.

The clients are yours. The brand is yours. No commission, no contracts.

Simple pricing. No commission. No contracts.

Monthly

£19 /month

Cancel anytime.

  • All features included
  • JENA AI receptionist
  • Free migration
  • Real human support
Try JENA free →
MOST POPULAR

Annual

£149 /year

Save £79. Equivalent to £12.42 / month.

  • All features included
  • JENA AI receptionist
  • Free migration
  • Real human support
Try JENA free →

14-day free trial. No card required. Cancel anytime.

What pros are saying

Laura Toze

Basecoat by Laura

basecoatbylaura.jena.site
“I use Jena 😊 it's great, just one monthly payment. No hidden fees. And you get a really nice website to promote for online bookings too. I would highly recommend.”

Michelle Brown

Chell's Beauty by the Sea

chellsbeautybythesea.co.uk
“Can't recommend this booking system enough. Price is what it is and the team is so great with support. Thanks!”

Miranda

Mimsy Nails

mimsynails.jena.site
“I can happily say Jena has been a dream to use for my business. Tried Solo, BookInBeautiful and Fresha - DUDS. I said what I said. Get Jena.”

Loved by 500+ solo pros across 11 countries.

MOVING OVER

Bring your clients with you.

Already on another booking platform? We migrate everything for you. Your client list, your services, your past bookings, your reviews. You don't lift a finger.

01

Send us your export

From Fresha, Booksy, Timely, or wherever you are now. We accept any format.

02

We move it

Clients, services, prices, history. Live within 48 hours.

03

JENA goes to work

She starts replying to every enquiry the moment your site is connected.

Start your free trial

Free migration. Always.

Built for the solo pro.

JENA AI is designed for the way you actually work.

HOME SALONS

You're the brand. She's your front of house.

When clients DM, JENA replies the way you would. Friendly, quick, on it. So you can focus on the chair.

CHAIR RENTERS

Your chair, your clients, your terms.

JENA handles your enquiries and bookings independently from the salon's system. Your clients are yours.

SOLO BUSINESS OWNERS

One person. Every job.

Receptionist, marketer, bookkeeper, treatment artist. JENA picks up the front desk so you can keep the rest.

Common questions

Bring your clients with you.

Free setup. Free migration. £19/month. No commission. No contracts.

No payment details required. Cancel anytime.