JENA vs. Fresha:
The Real Cost of "Free"
Booking Software
Paying Fresha's 20% "New Client" Tax on Your Own Regulars?
Join 150+ UK beauty pros who switched to JENA's simple £19/month flat fee – and kept their clients and their money.
Join 150+ UK beauty pros who switched to JENA's simple £19/month flat fee – and kept their clients and their money.
✅
100% Successful Migrations
✅
No Commission Fees
✅
Your Brand, Not Theirs
✅
Keep ALL Your Client Data
Is This Happening To You?
❌
Getting charged 20% on your regular clients because Fresha claims they're "new"
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Your loyal clients seeing your competitors right next to your listing
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Losing control of your brand on their marketplace
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Surprise fees eating into your hard-earned income
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Your business looking like everyone else's with no personal brand
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Hidden costs for basic features you don't know about until later
Valerie, former Fresha user: "Hidden fees, like charging 20% for 'new clients' even if they are existing clients that book with a new account. Sometimes, existing clients forget their password and just create a new account to book an appointment out of ease."
See Why Beauty Pros Choose JENA Over Fresha
Fresha
Monthly Cost
✅ £19 flat fee
👎 "Free" with hidden costs
Commission on Bookings
✅ 0% always
👎 20% on "new" clients
Minimum Fee Per Booking
✅ Never
👎 £4.80 per "new" client
Email Confirmations
✅ Included
✅ Included
SMS Reminders
✅ Unlimited (£5/month add-on)
✅ Small free allowance, then 14p each
Marketing Emails
✅ Unlimited included
👎 2p per email
SMS Campaigns
✅ 5p per SMS
👎 14p per SMS
Your Website
✅ Fully branded & customizable
👎 Generic marketplace listing
Competitors Shown
✅ Never
👎 Always next to you
Client Accounts Required
✅ Book without signup
👎 Must create account
Client Data Ownership
✅ 100% yours to export
👎 Restricted access
Domain Name
✅ Use your own
👎 Fresha URL only
Support
✅ Real humans on phone & chat
👎 Email only
The JENA Difference
🤑
Your Money Stays Your Money
£19/month base price. Want SMS? Add £5/month. Need SMS campaigns? Pay 5p per message upfront. No hidden percentages, no surprise charges, no "gotcha" fees on your regular clients.
🎨
Your Brand, Not a Marketplace
Beautiful website that's 100% yours. No competitors. No distractions. Just your work, your way.
🗂️
Your Clients Are Actually Yours
Download your client list anytime. Send unlimited messages directly. Build real relationships without a middleman.
😇
Clear, Honest Add-Ons
Email confirmations and marketing included. SMS is optional and clearly priced - you choose what you need. No discovering hidden costs later.
🥰
Support from Real People
"JENA isn't just a system where you go through automated responses. You actually speak to somebody." - Gillian, JENA user
Switching is Simple (and Risk-Free)
Send us your customer & bookings list
You have a dedicated person. We can help you export your data too.
1.
We handle everything
Our team imports all your clients, bookings and history into JENA.
2.
Set up your branded website
With our help, go live in 48 hours.
3.
Start saving immediately
No more commission fees, ever.
4.
✅
100% migration success rate
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Keep your Google ranking
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Zero booking disruption
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Full data ownership
BUILT FOR SOLO BUSINESS OWNERS
BUILT FOR HOME SALONS
BUILT FOR CHAIR RENTERS
BUILT FOR SOLO BUSINESS OWNERS
BUILT FOR HOME SALONS
BUILT FOR CHAIR RENTERS
BUILT FOR SOLO BUSINESS OWNERS
BUILT FOR HOME SALONS
BUILT FOR CHAIR RENTERS
What Fresha Switchers Say
💬
"I know where I stand with money"
"JENA works out better because I know where I stand with money. No surprises, no percentages taken from my work."
- Lauren, saved £200/month after switching
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"The last straw"
"I was charged a new client fee on my regular of 3 years - that was the last straw. I felt betrayed by my own booking system."
- Becky, switched in 2024
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"I want clients to come directly to me"
"With Fresha, everybody else's business is there too. I don't want to compete. I want something that takes them directly to me."
- Andrea, building her own brand with JENA
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"I can budget properly now"
"As a business owner, I cannot afford to give away a percentage of my services for a booking system. I need a fixed price without surprises."
- Jose, former Fresha user
The Numbers Don't Lie
What you pay with Fresha
What you pay with
20 bookings/week with 5 "new" clients
20% commission on 5 bookings
Only the base fee: £19/month
SMS confirmations and reminders
Hidden SMS charges
Optional SMS: £5/month
Total
Monthly cost: £150-200+ 👎
Monthly cost: £24
Savings
No savings
You save £125-175+ monthly 🥳
Last Few Questions?
Will this actually work for me?
If you can post on Instagram, you can use JENA. It's designed for real people, not tech nerds.
What if my clients are older?
Perfect. They love having a proper website to book from instead of confusing marketplace apps. You can also book them in manually and still benefit from the automations.
Can I keep my existing domain?
Yep. Connect your own domain or use ours - whatever works for you.
What about Google?
We help you migrate properly so your Google ranking actually improves (no more sharing with competitors).
This sounds too good to be true...
We get it. But we've got a thousand pros who'll tell you it's not. That's why we offer a free trial.
Ready to Stop Paying Commission on Your Own Clients?
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Your brand, your domain, your professional image
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100% client data ownership - export anytime
✅
Zero commission fees on any bookings
✅
No competitor advertising on your booking page
Join 150+ professionals who've already made the switch.
Migration specialist available now to answer your questions
Start My Free Migration Today
Still Not Sure?
Download our free Fresha Fee Calculator to see exactly how much you're losing to "new client" fees each month.
"I wish I'd switched sooner. The amount I was paying Fresha in fees... I could have had a holiday!"
- Sarah, 6 months with JENA
BUILT FOR SOLO BUSINESS OWNERS
BUILT FOR HOME SALONS
BUILT FOR CHAIR RENTERS
BUILT FOR SOLO BUSINESS OWNERS
BUILT FOR HOME SALONS
BUILT FOR CHAIR RENTERS
BUILT FOR SOLO BUSINESS OWNERS
BUILT FOR HOME SALONS
BUILT FOR CHAIR RENTERS
