What Fresha actually costs in the UK in 2026
Fresha is not free in the UK. An independent professional pays £14.95 a month + VAT, which comes to £17.94 including VAT. Teams pay £9.95 per bookable team member a month + VAT. An eligible new Marketplace client can also trigger a one-time 20% fee, with a £4 minimum. Payments, messages and optional add-ons can push the bill higher.
Here is the bit that matters: £17.94 is only the starting point for a solo professional. This guide separates the fixed subscription from the charges that move with Marketplace clients, payments, messages and add-ons, so you can see what Fresha may actually cost your business.
Prices verified 22 August 2026. Marketplace fee rules and Partner Terms verified 23 August 2026.
What Fresha charges in the UK
| Charge | Current UK rate | When it applies |
|---|---|---|
| Independent subscription | £14.95/month + VAT | One-person businesses |
| Team subscription | £9.95 per bookable team member/month + VAT | Businesses with multiple bookable team members |
| Marketplace new-client fee | 20% + VAT, £4 minimum + VAT | Once for an eligible new client Fresha says first discovered the business through its Marketplace |
| Returning Marketplace client | £0 Marketplace fee | After the eligible client's first charged booking |
| Online card payment | 1.40% + 25p + VAT | When Fresha processes an online payment |
| In-person card payment | 1.19% + 20p + VAT | When Fresha processes an in-person payment |
There is no single monthly total for every business. A solo professional with no Marketplace clients, card processing, chargeable messages or add-ons starts at £14.95 + VAT, or £17.94 including VAT.
When the Marketplace new-client fee applies
Fresha describes this as a one-time acquisition fee, not a commission on every future appointment. Its help centre says all three conditions must apply:
- The client is not already in the business’s client list.
- The client first discovers the business through Fresha Marketplace and books online.
- The client confirms they have not visited the business before.
Fresha says the fee should not apply when the client already exists in the client list, was imported before booking, confirms a previous visit, or returns after the first charged booking.
Existing clients and booking links
Fresha’s public help page says clients can confirm they have visited before, but it does not explain where or how that happens. Its Partner Terms do not promise a specific client-facing button or checkbox.
The Terms say Fresha links a user to a client record when verified contact details match. Fresha advises businesses to import existing clients and merge duplicate records. Businesses must correct suspected mismatches.
Booking history also matters. Fresha says a client who first views a business on its Marketplace can still carry the fee if they later book through the business’s website or social page. Its pricing FAQ says a genuinely direct client who finds the business through its own website, Google or social media does not carry the fee.
Fresha’s Terms also distinguish between different booking links and make the business responsible for using the correct one.
Price changes, cancellations and no-shows
| What happens | Fresha's published rule |
|---|---|
| The business reduces the price later | Fee stays based on the original online booking value |
| An online discount was included when the client booked | Fee uses the discounted booking price |
| The business adds services or products at checkout | Added items do not increase the fee |
| The client cancels online | Fee is deferred to that client's next appointment |
| The business cancels for the client | Fee still applies |
| The appointment is rescheduled or left unmanaged | Fee still applies |
| The client does not attend | Marking a no-show on the same day avoids the fee for that appointment; if the client rebooks, the fee is deferred to the new appointment |
Fresha describes the Marketplace fee as non-refundable.
£100 and £200 worked examples
These examples assume one month on the Independent plan and one eligible new Marketplace client. Optional online payment processing is shown separately.
| Line | £100 booking | £200 booking |
|---|---|---|
| Independent subscription including VAT | £17.94 | £17.94 |
| Marketplace fee including VAT | £24.00 | £48.00 |
| Subtotal before payment processing | £41.94 | £65.94 |
| Optional online payment fee including VAT | £1.98 | £3.66 |
| Combined total | £43.92 | £69.60 |
If a £100 treatment is reduced to £60 later at checkout, Fresha says the Marketplace fee remains £20 + VAT, or £24. If the £60 price was confirmed when the client booked online, the fee is £12 + VAT, or £14.40.
Fresha says a cap applies to high-value services, but its public UK pricing table does not publish the amount. Ask Fresha to confirm the cap if your first appointments are unusually expensive.
Other Fresha charges to check
Fresha Payments is optional. Messaging charges depend on usage.
| Charge | Current UK rate before VAT |
|---|---|
| Tap to Pay | Extra 7p per authorisation |
| Manual card entry | 2.20% + 20p |
| Klarna Buy Now Pay Later | 4.49% + 50p |
| Terminal | From £99 per device; Team may receive one free subject to processing volumes |
| Automated texts | 20 free/month for Independent, or 20 per bookable Team member; then 6p each |
| Automated WhatsApp messages | Same free allowance; then 5p-10p each |
| Marketing emails | 50 free/month for Independent, or 50 per bookable Team member; then 2p each |
| Marketing texts | 8p each |
Optional add-ons
| Add-on | Current UK rate before VAT | Included usage or unit |
|---|---|---|
| AI Concierge | £79.95 per location/month | 200 minutes and 500 messages; then 48p/minute and 3p/message |
| Client Loyalty | £49.95 per location/month | Per location |
| Google Rating Boost | £12.95 per location/month | Per location |
| Team Connect | £2.49 per team member/month | Per team member |
| Insights | £7.95 per bookable team member/month | Per bookable team member |
| Xero Accounting | £7.95 per location/month | Per location |
| Data Connector | £190 per location/month | Per location |
| Meta Pixel Ads | Free | No paid rate listed |
| Google Analytics | Free | No paid rate listed |
An Independent subscription plus AI Concierge is £94.90 + VAT, or £113.88 including VAT, before Marketplace fees, payment processing or chargeable messages.
When is JENA the better fit?
JENA is our product, so this section is disclosed rather than presented as independent advice.
| Option | Current price |
|---|---|
| Starter | £9/month or £79/year, VAT included |
| Pro | £29/month or £249/year, VAT included |
| Max | £49/month or £399/year, VAT included |
| JENA Collectives | £15 per person/month; separate collaboration option |
JENA takes no booking commission. Card payments through Stripe start at 1.5% + 30p, and SMS marketing costs 5p per message.
If you want to look professional online, build your own brand and attract customers directly, JENA is the stronger fit. You do not need to already have a full client book. Pro and Max include a professional, SEO-optimised website on your own domain. It shows your business and your brand, not a list of competitors, and is built to help you appear in local Google searches.
That means JENA can help you find new customers. It just works differently from a marketplace. Fresha can introduce clients through its Marketplace and charges a one-time fee when an eligible new Marketplace client books. JENA helps clients discover your own website through Google and book you directly, without a new-client fee or booking commission. Google rankings are never guaranteed.
JENA is built for self-employed professionals across hair, nails, beauty, aesthetics and wellness. That includes hairdressers, colourists, barbers, nail technicians, lash and brow artists, beauty therapists, aestheticians and massage therapists.
It also works for independent professionals sharing a space. JENA Collectives connects full individual accounts through one shared booking link and shared calendar tools while each person keeps their own brand and business. Payments and deposits go directly to the professional who earned the money, rather than through one organiser who must split it later. Collectives costs £15 per person a month including VAT.
You are not left to figure everything out alone. JENA gives you a dedicated specialist you can reach directly by phone, WhatsApp or email. The JENA WhatsApp community is where users ask questions, help each other and share wins. Running a solo business can be lonely. With JENA, you do not have to do it alone.
Migration is a separate worry. JENA includes free migration help and human support on every plan, so somebody helps you move your business and stays available after you are set up.
Fresha may earn its variable fees when its Marketplace brings profitable new clients who return. JENA makes a different bet: help independent professionals look professional, build their own brand and attract direct customers through Google without taking a cut for introducing them.
See the current JENA pricing for plan inclusions, or review JENA's booking and scheduling tools and payments and deposits separately. You can also read the full JENA vs Fresha comparison.
Which pricing model should you choose?
Here is the honest answer. Choose Fresha if Marketplace discovery is important to you and the new-client fee pays back through profitable clients who return.
Choose JENA if you want new clients to discover your own brand through Google, land on a professional website dedicated to your business and book you directly without a new-client fee. JENA is also the stronger fit if you work with other self-employed professionals, want hands-on migration and support, or value having a community around you.
Do not compare the subscriptions alone. Use your real mix of Marketplace clients, card payments, messages and add-ons. That is the only way to see what Fresha may actually cost your business.
Frequently asked questions
Is Fresha free in the UK?
No. The Independent plan is £14.95/month + VAT. Team costs £9.95 per bookable team member/month + VAT. Fresha shows a 7-day trial for both.
Does Fresha take 20% of every booking?
No. Fresha describes it as a one-time fee for an eligible new client acquired through its Marketplace. Returning clients do not carry the fee under its published rules.
What happens if the booking price is reduced or cancelled?
A later price reduction does not reduce the fee. A client cancellation defers it. If the business cancels, reschedules or leaves the appointment unmanaged, Fresha says the fee still applies.
Does Fresha charge for clients from Instagram or Google?
Fresha says genuinely direct clients from a business’s own website, Google or social media do not carry the fee. It can still apply if the client viewed the business on Fresha Marketplace first.
Does Fresha include VAT in its UK prices?
No. Fresha says its UK rates exclude 20% sales tax. This article labels those charges “+ VAT” and shows VAT-inclusive worked examples.
Sources and verification
Prices were checked on 22 August 2026. Fresha’s Marketplace fee rules and Partner Terms were checked on 23 August 2026. Fresha and JENA can change their pricing or terms, so check the official pages before making a buying decision.
- Fresha, “Pricing”, UK page. Verified 22 August 2026
- Fresha Help Centre, “Marketplace new client fees”. Verified 23 August 2026
- Fresha, “Partner Terms of Business”. Verified 23 August 2026
- JENA, “Pricing”. Verified 22 August 2026
Ready to build your own brand?
If you want a professional website that helps new clients find your brand on Google and book you directly, try JENA free for 14 days. There is no new-client fee, no payment is required to start and real people will help you move and run your business.
You can also see JENA pricing or read the full JENA vs Fresha comparison.
