Try JENA, the alternative to Fresha for hair & beauty pros

Join 150+ UK hair & beauty pros who switched to JENA for zero booking commission. Plans start at £9/month, VAT included.

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100% Successful Migrations

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No Commission Fees

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Your Brand

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Setup in 30 minutes

1000+ Beauty Pros in 11 Countries Trust JENA 🌍

At a glance

JENA and Fresha use different pricing models. JENA plans cost £9, £29 or £49 a month including VAT, with zero booking commission. Fresha Independent costs £14.95 a month + VAT and charges a one-time 20% commission + VAT, minimum £4 + VAT, when a new client discovers you through its marketplace. Direct bookings and returning marketplace clients do not carry that commission.

Is This Happening To You?

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Getting charged 20% on first-time marketplace clients

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Extra charges for SMS reminders and marketing

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Your loyal clients seeing your competitors within your listing

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Losing control of your brand on a shared marketplace

See Why Beauty Pros Choose JENA Over Fresha

Fresha

Monthly Cost

From £9/month, VAT included.

£14.95/month + VAT.

Team membership

JENA Collectives: £15 per person/month.

£9.95/month + VAT per bookable team member.

Commission on Bookings

Always 0% commission on all bookings.

20% one-time commission + VAT, £4 minimum + VAT, when a brand-new client discovers the business through the Fresha marketplace.

Minimum Fee Per Booking

Never.

£4 minimum + VAT on a first booking from a brand-new marketplace client.

Email Confirmations

Included.

SMS Reminders

SMS confirmations and reminders are included in Pro and Max. Starter includes email confirmations and reminders.

20 free per month, then 6p + VAT per text or 5p to 10p + VAT per WhatsApp notification.

Marketing Emails

Included in Pro and Max.

50 free per month for Independent, then 2p + VAT per email.

SMS Campaigns

5p per message.

8p + VAT per message.

Payment processing

Card payments through Stripe, from 1.5% + 30p per transaction.

Online: 1.40% + 25p per transaction + VAT. In person: 1.19% + 20p per transaction + VAT. Tap to Pay adds 7p per authorisation + VAT.

AI tools

Max at £49/month, VAT included, includes AI Setter, AI Coach, AI Receptionist

AI Concierge is an optional add-on at £79.95 per location/month + VAT. It includes 200 minutes and 500 messages; additional usage is charged.

Website Presence

Branded website with custom domain included in Pro and Max.

Marketplace profile: clients see your competitors within your listing (example here)

Competitors Shown

Never. Your website shows only your business and brand.

Yes, competitors may appear within your listing page (example here)

Domain Name

Use your own custom domain with Pro and Max.

Fresha-hosted booking link.

Support

Real human support via phone & chat included

Independent includes email and chat. Team includes phone, chat and email.

JENA is our product. JENA prices include VAT. Fresha prices and chargeable fees are shown + VAT and were checked against Fresha's official UK pricing page on 22 August 2026 (including card processing from 1.19% + 20p + VAT and optional AI Concierge at £79.95/mo + VAT). The marketplace comparison was checked against a live official Fresha UK marketplace page and business profile on 22 August 2026. Prices and features can change.

What could Fresha cost you each month?

Use your own numbers to compare Fresha's Independent subscription and new-marketplace-client commission with JENA Pro. We use Pro because it includes your branded website and custom domain.

New Fresha marketplace clients per month 2

Average first booking value £150

Fresha Independent

Subscription: £14.95

New client commission: £60.00

VAT (20%): £14.99

Estimated monthly total: £89.94

JENA Pro

Subscription: £29.00

Booking commission: £0.00

VAT: Included

Monthly total: £29.00

JENA Pro is £60.94 less for this example.

Worked example: Two £150 first bookings from new Fresha marketplace clients create £60 of commission before VAT. With the £14.95 subscription, Fresha totals £74.95 + VAT, or £89.94 including VAT, before payment processing. JENA Pro is £29 including VAT with zero booking commission.

This calculator covers Fresha Independent's subscription and the one-time commission on brand-new marketplace clients. Direct bookings and returning marketplace clients do not carry that commission. Card processing and other optional services are excluded. Fresha figures were checked at https://www.fresha.com/en-GB/pricing on 22 August 2026. Prices can change.

Which platform suits your business?

The better choice depends on how you win clients and what you want the platform to do.

JENA may suit you if...

Most of your clients come through referrals, Instagram, Google or your own marketing.
You want a branded website and custom domain with no competing businesses shown on your page.
You want predictable monthly pricing, zero booking commission and AI tools included in the Max plan.

Fresha may suit you if...

You want a marketplace to help new clients discover your business.
You are comfortable paying a one-time acquisition fee when a new marketplace client books.
You run a team of employed staff and want advanced team-management tools such as payroll.

The JENA Difference

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Look Professional & Build Trust

Get your own branded website that feels premium. Show off your work. Your brand, your vibe, with a professional look.

"I always try to market myself like a premium brand... JENA lets me do that. My website finally looks how I want my brand to feel." - Becky

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Get Your Evenings Back

Clients book themselves. Get automatic confirmations and reminders. Take deposits instantly. While you relax.

"I was constantly on my phone in the evening... now I'm not. My husband said 'You're not on your phone as much anymore.'" - Andrea

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Your Business, Your Rules

Own your clients. Don't rely on marketplace algorithms to show your services. Don't settle for competitors next to your listing.

"I don't want to compete. I want something that takes them directly to me, and JENA let's me do just that." - Lucy

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Transparent Pricing

Choose Starter at £9, Pro at £29 or Max at £49 a month, VAT included. JENA takes zero commission on every booking. SMS marketing costs 5p per message and card-processing fees start at 1.5% + 30p.

"JENA works out better for me because I know where I stand with money." - Lauren

Features That Matter to Solo Business Owners

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Your Own Booking Website

Professional site builder - your photos, services, personality. Ranks on Google so clients find YOU. No tech skills required, no stress.

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Instant Deposits & Payments

Take deposits automatically. No-shows become no problem. Get paid before they leave.

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Smart Booking System

24/7 online booking. Automatic reminders. Clients book themselves while you sleep.

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Digital Consultation Forms

Custom forms for nail health & allergies. Consent stored digitally. Access client history instantly.

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Professional Portfolio

Showcase your best nail work. Before & after galleries. Build trust instantly.

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Business Management

Track earnings easily. Export for taxes. Client database. Treatment history

Why hair & beauty pros switched from Fresha to JENA

Jen and Paige explain what changed when they moved their businesses from Fresha to JENA.

Jen: a sleeker site and one set price

Jen moved from Fresha to JENA for a site that feels like hers, a simpler client experience and one set price.

Watch on YouTube →

Paige: her own website and a team that listens

Paige switched from Fresha to JENA for a fixed monthly price, her own website and support from a team and community.

Watch on YouTube →

Switching is Simple (and Risk-Free)

Send us your customer & bookings list

You have a dedicated person. We can help you export your data too.

We handle everything

Our team imports all your clients, bookings and history into JENA.

Set up your branded website

With our help, go live in 48 hours.

Start saving immediately

No more commission fees, ever.

Start free migration

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100% migration success rate

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Keep your Google ranking

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Zero booking disruption

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Full data ownership

BUILT FOR SOLO BUSINESS OWNERS

BUILT FOR HOME SALONS

BUILT FOR CHAIR RENTERS

BUILT FOR SOLO BUSINESS OWNERS

BUILT FOR HOME SALONS

BUILT FOR CHAIR RENTERS

BUILT FOR SOLO BUSINESS OWNERS

BUILT FOR HOME SALONS

BUILT FOR CHAIR RENTERS

Simple pricing. No commission. No contracts.

Transparent pricing. All prices include VAT.

Starter

£9 /month

or £6.58/month paid yearly (£79/year)

Booking link
Unlimited bookings (no client fees)
Email confirmations and reminders
Card payments + Tap to pay
Deposits + card capture
Free migration support
Real human support

Try JENA free →

Pro

£29 /month

or £20.75/month paid yearly (£249/year)

Everything in the Starter plan
Branded booking site
Consultation forms
Email marketing
SMS confirmations and reminders
Multiple locations
Portfolio gallery & client reviews
Client self-management portal
Discount codes
Smart scheduling and gap elimination

Try JENA free →

NEW

Max Plan

£49 /month

or £33.25/month paid yearly (£399/year)

Everything in the Pro plan
AI Setter - books your clients 24/7
AI Coach - business insights on demand
AI Receptionist - helps you run your business

Try JENA free →

All prices include VAT. Start with a 14-day free trial. No payment required. Cancel anytime. JENA charges zero commission on bookings. Card payments use Stripe from 1.5% + 30p per transaction. SMS marketing costs 5p per message. Team membership costs £15 per person per month, VAT included.

Solo Beauty Pros love JENA

The Numbers Don't Lie

Download our free Booking System Comparison Calculator and use your real subscription, staff, SMS and payment costs to compare your current setup with JENA.

Last Few Questions?

What’s included in JENA’s plans?

Starter is £9 a month for core booking tools. Pro is £29 a month and adds your branded website, consultation forms, marketing tools and client self-management. Max is £49 a month and adds JENA’s AI tools. Every plan includes unlimited bookings, zero booking commission and human support. VAT included.

Can I really switch from my current system?

What happens to my client data?

Are there any hidden fees?

Fresha Export Guide

Thinking of leaving Fresha? Don’t risk losing your clients or bookings.

Download our free step-by-step Export Guide to see exactly how to save your client list, appointments, services, and reviews - and how to switch without a single gap in your calendar.

Most solo hair & beauty pros don’t realise how easy it is to lose clients during a migration… until it’s too late.

Ready to Take Back Control?

Your future self (the one sleeping through the night and keeping 100% of booking fees) will thank you.

Book Your Demo - 15 Minutes, No Sales Pressure

Try It Free. No Payment Needed. Cancel Anytime.

Every day you wait = more booking fees + more late-night DMs

Try the app for free

Everything set up in 30 minutes. Cancel whenever. No questions asked.

p.s. Every day you wait is another day paying booking fees and answering DMs at bedtime. Just saying.

BUILT FOR SOLO BUSINESS OWNERS

BUILT FOR HOME SALONS

BUILT FOR CHAIR RENTERS

BUILT FOR SOLO BUSINESS OWNERS

BUILT FOR HOME SALONS

BUILT FOR CHAIR RENTERS

BUILT FOR SOLO BUSINESS OWNERS

BUILT FOR HOME SALONS

BUILT FOR CHAIR RENTERS

Disclosure & sources

Disclosure: JENA is our product. Fresha is a separate company and was not involved in this comparison.

Prices and features were checked against the official sources below on 22 August 2026 and may change. Fresha prices and chargeable fees are shown + VAT. JENA prices include VAT.

Sources checked 22 August 2026:

JENA: Pricing
Fresha: UK pricing