Try JENA, the alternative to Timely for hair & beauty pros
Switch from Timely to JENA for a branded website on your own domain, zero booking commission and current plans from £9/month. VAT included.
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100% Successful Migrations
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No Commission Fees
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Your Brand
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Setup in 30 minutes
1000+ Beauty Pros in 11 Countries Trust JENA 🌍
At a glance
JENA and Timely both charge a subscription and neither charges booking or new-client commission. Timely lists Build at £22, Elevate at £34 and Innovate at £39 per active bookable staff member each month. Timely's UK pricing page does not state the VAT treatment. VAT may be added. JENA costs £9, £29 or £49 a month, VAT included. JENA Pro includes a branded website on your own domain, consultation forms, marketing, SMS reminders, Smart Scheduling and Gap Elimination.
Is This Happening To You?
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Paying the full plan price for every bookable team member, even part-timers
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Running out of included SMS messages, then paying 9p for every extra text
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Using a gettimely.com mini site instead of your own custom domain
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Paying £20/month for direct phone support unless you are on Innovate
See Why Beauty Pros Choose JENA Over Timely
Timely
Monthly Cost
Starter £9, Pro £29 or Max £49 per month, VAT included.
Build £22, Elevate £34 or Innovate £39 per active bookable staff member each month. Timely does not state whether VAT is included, so VAT may be added.
Team membership
£15 per person/month, VAT included.
The full selected-plan price applies to every active bookable staff member. Part-time bookable staff cost the same as full-time staff.
Commission on Bookings
Always 0% commission on all bookings.
Always 0%. Timely has no marketplace, new-client, setup or booking commission.
Minimum Fee Per Booking
Never.
Never.
Email Confirmations
Included.
Included.
SMS Reminders
Included in Pro and Max.
Build includes 100 SMS messages per bookable staff member each month, Elevate 200 and Innovate 300. Extra SMS costs 9p.
Marketing Emails
Included in Pro and Max.
Not included as a native Timely feature.
SMS Campaigns
5p per message.
Targeted SMS starts on Elevate at 9p per message.
Payment processing
Card payments through Stripe, from 1.5% + 30p per transaction.
In person: 1.59% + 5p per transaction. Online: 1.85% + 30p per transaction. International cards: 3.00% + 30p per transaction. A Timely terminal has a one-off hardware cost. Tap to Pay has no terminal cost. Fees are billed in GBP.
AI tools
Included in Max. Includes AI Setter, AI Coach and AI Receptionist.
Textie Bestie is a free AI SMS copy generator.
Smart Scheduling & Gap Elimination
Included in Pro and Max.
Gap minimisation is included on all plans.
Website Presence
Branded website with custom domain included in Pro and Max.
A customisable Timely mini website and booking buttons for an external website are included on all plans.
Competitors Shown
Never. Your website shows only your business and brand.
Never through a Timely marketplace. Timely says it has no marketplace.
Domain Name
Use your own custom domain with Pro and Max.
Timely mini-site addresses end in .gettimely.com. Timely does not support a custom domain for its mini website.
Support
Real human support via phone & chat included.
Online support is included. Direct phone support costs £20/month on Build or Elevate and is included on Innovate.
Timely facts and UK prices were checked against Timely's official pricing and help-centre pages on 24 August 2026. JENA facts were checked against JENA's live pricing page on the same date. See the source note below.
Which platform suits your business?
The better choice depends on how your business is set up and which tools you will actually use.
JENA may suit you if...
- You are an independent professional who wants a branded website on your own domain.
- You want simple monthly plans instead of paying the full plan price for every bookable team member.
- You want consultation forms, marketing, SMS reminders, Smart Scheduling and Gap Elimination in Pro and Max.
- You want Max's AI Setter, AI Coach and AI Receptionist.
Timely may suit you if...
- You run a salon that needs retail stock management or supplier ordering.
- You want deeper staff management and reporting tools.
- You need Xero or QuickBooks integrations or POS terminal support.
The JENA Difference
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Team pricing for independent pros
Work alongside other independent professionals for £15 per person per month, VAT included. Each person keeps a full account, connected through one shared booking link.
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Get Found on Google
With your own full SEO-ready website. Not just a booking system - get a full website that ranks on Google and showcases YOUR brand.
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Transparent Pricing
Plans start at £9/month, VAT included. JENA charges zero commission on bookings.
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Real Human Support
Human support and free migration support are included on every JENA plan. Timely charges £20/month for direct phone support on Build or Elevate.
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AI support for solo pros
JENA Max includes AI Setter, AI Coach and AI Receptionist. Timely offers Textie Bestie, an AI SMS copy generator.
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Built in the UK for Solo Pros
Built in the UK, designed around solo business owners everywhere. JENA gives each professional control of their brand, calendar and payments.
Features That Matter to Solo Business Owners
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Your Own Booking Website
Professional site builder - your photos, services, personality. Ranks on Google so clients find YOU. No tech skills required, no stress.
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Instant Deposits & Payments
Take deposits automatically. No-shows become no problem. Get paid before they leave.
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Smart Booking System
24/7 online booking. Automatic reminders. Clients book themselves while you sleep.
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Digital Consultation Forms
Custom forms for nail health & allergies. Consent stored digitally. Access client history instantly.
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Professional Portfolio
Showcase your best nail work. Before & after galleries. Build trust instantly.
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Business Management
Track earnings easily. Export for taxes. Client database. Treatment history
Switching is Simple (and Risk-Free)
Send us your customer and client list
You have a dedicated person. We can help you export your data too. Need a copy of your records? Follow our guide to exporting clients and appointments from Timely.
1.
We Handle Everything
Migrate for FREE. We import your contact list, appointments, reviews. Send your clients your new booking link. Done ✅
2.
Setup your Website and Go Live
With our help, go live in 48 hours. Share on Instagram, text regulars, add to bio. Clients book directly with you.
3.
Choose the plan that fits
Start on Starter, Pro or Max based on the tools you need. JENA takes zero booking commission.
4.
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100% migration success rate
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Keep your Google ranking
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Zero booking disruption
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Full data ownership
BUILT FOR
SOLO BUSINESS OWNERS
BUILT FOR
HOME SALONS
BUILT FOR
CHAIR RENTERS
BUILT FOR
SOLO BUSINESS OWNERS
BUILT FOR
HOME SALONS
BUILT FOR
CHAIR RENTERS
BUILT FOR
SOLO BUSINESS OWNERS
BUILT FOR
HOME SALONS
BUILT FOR
CHAIR RENTERS
Simple pricing. No commission. No contracts.
Transparent pricing. All prices include VAT.
Starter
£9 /month
or £6.58/month paid yearly (£79/year)
- Booking link
- Unlimited bookings (no client fees)
- Email confirmations and reminders
- Card payments + Tap to pay
- Deposits + card capture
- Free migration support
- Real human support
Try JENA free →
MOST POPULAR
Pro
£29 /month
or £20.75/month paid yearly (£249/year)
- Everything in the Starter plan
- Branded booking site
- Consultation forms
- Email marketing
- SMS confirmations and reminders
- Multiple locations
- Portfolio gallery & client reviews
- Client self-management portal
- Discount codes
- Smart scheduling and gap elimination
Try JENA free →
NEW
Max Plan
£49 /month
or £33.25/month paid yearly (£399/year)
- Everything in the Pro plan
- AI Setter - books your clients 24/7
- AI Coach - business insights on demand
- AI Receptionist - helps you run your business
Try JENA free →
All prices include VAT. Start with a 14-day free trial. No payment required. Cancel anytime. JENA charges zero commission on bookings. Card payments use Stripe from 1.5% + 30p per transaction. SMS marketing costs 5p per message. Team membership costs £15 per person per month, VAT included.
Solo Beauty Pros love JENA
The Numbers Don't Lie
Download our free Booking System Comparison Calculator and use your real subscription, staff, SMS and payment costs to compare your current setup with JENA.
Last Few Questions?
What’s included in JENA’s plans?
Are there any hidden fees with JENA?
How much does Timely cost in the UK?
Does Timely charge marketplace or new-client commission?
Ready to Take Back Control?
Your future self (the one sleeping through the night and keeping 100% of booking fees) will thank you.
Try It Free. No Payment Needed. Cancel Anytime.
Every day you wait = more booking fees + more late-night DMs
Try the app for free
Everything set up in 30 minutes. Cancel whenever. No questions asked.
p.s. Every day you wait is another day paying booking fees and answering DMs at bedtime. Just saying.
BUILT FOR
SOLO BUSINESS OWNERS
BUILT FOR
HOME SALONS
BUILT FOR
CHAIR RENTERS
BUILT FOR
SOLO BUSINESS OWNERS
BUILT FOR
HOME SALONS
BUILT FOR
CHAIR RENTERS
BUILT FOR
SOLO BUSINESS OWNERS
BUILT FOR
HOME SALONS
BUILT FOR
CHAIR RENTERS
Disclosure & sources
Disclosure: JENA is our product. Timely is a separate company and was not involved in this comparison.
Prices and features were checked against the official sources below on 24 August 2026 and may change. Timely prices apply per active bookable staff member. Timely's UK pricing page does not state the VAT treatment. VAT may be payable on top, so confirm the final amount with Timely. JENA prices include VAT.
Sources checked 24 August 2026:
- JENA: Pricing
- Timely: UK pricing, current plans, payment fees