Try JENA, the alternative to Booksy for hair & beauty pros
Join 500+ UK hair & beauty pros who switched to JENA for a professional website, unlimited bookings, emails, forms and real human support. Plans start at £9/month, VAT included.
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100% Successful Migrations
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No Commission Fees
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Your Brand
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Setup in 30 minutes
1000+ Beauty Pros in 11 Countries Trust JENA 🌍
At a glance
JENA and Booksy use different pricing models. JENA plans cost £9, £29 or £49 a month, VAT included, with zero booking commission. Booksy costs £40 a month + VAT and £5 a month + VAT for each additional user. Its Marketplace listing and standard Marketplace bookings are included. Boost is optional: when enabled and Booksy brings a brand-new client, it charges a one-time 30% fee + VAT on that client's first visit, with a £5 minimum + VAT.
Is This Happening To You?
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Paying £40/month + VAT, plus £5/month + VAT for each additional user
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Paying a one-time 30% + VAT on a new client's first visit when optional Boost brings the booking
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Paying 5p + VAT for each marketing text after the 500-message monthly allowance
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Relying on a shared marketplace where clients can discover other providers
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Paying for one all-features plan even if you only need core booking tools
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Losing control of your brand on a shared marketplace
See Why Beauty Pros Choose JENA Over Booksy
Booksy
Monthly Cost
From £9/month, VAT included.
£40/month + VAT.
Team membership
£15 per person/month, VAT included.
£5/month + VAT per additional user.
Commission on Bookings
Always 0% commission on all bookings.
0% when Boost is off. Optional Boost charges 30% + VAT on a new Boost client's first visit.
Minimum Fee Per Booking
Never.
£5 minimum + VAT when optional Boost applies.
Email Confirmations
Included.
Included.
SMS Reminders
SMS confirmations and reminders are included in Pro and Max. Starter includes email confirmations and reminders.
Unlimited appointment confirmations and reminders included.
Marketing Emails
Included in Pro and Max.
Included.
SMS Campaigns
5p per message.
500 included per month, then 5p + VAT per message.
Payment processing
Card payments through Stripe, from 1.5% + 30p per transaction.
Mobile Payments: 1.29% + 20p + VAT. Tap to Pay: 0.99% + 20p + VAT. A 30-minute Fast Payout costs an extra 1.5%.
AI tools
Max at £49/month, VAT included, includes AI Setter, AI Coach and AI Receptionist.
No proprietary AI assistant is listed on Booksy's current official UK pricing or feature pages.
Smart Scheduling & Gap Elimination
Included in Pro and Max.
No equivalent named feature is listed on Booksy's current official UK pages.
Website Presence
Branded website with custom domain included in Pro and Max.
Booksy Profile plus a booking widget for your own website.
Competitors Shown
Never. Your website shows only your business and brand.
Your Booksy Profile sits in Booksy Marketplace, where clients can discover other providers.
Domain Name
Use your own custom domain with Pro and Max.
Booksy-hosted Profile Link. A custom-domain website is not advertised on Booksy's official UK pages.
Support
Real human support via phone & chat included.
Chat, phone and email support included.
Booksy facts were checked on 23 August 2026 using its official UK pricing, Boost, features, marketing, online booking, calendar, Tap to Pay and support pages. Booksy's general features page conflicts with its more specific pricing and Boost pages on Boost. This comparison uses 30% and a £5 minimum because the two more specific current pages agree. Booksy prices and chargeable fees are shown + VAT. JENA prices include VAT.
What could Booksy cost in your first month?
Use your own numbers to compare Booksy's subscription and optional Boost fee with JENA Pro. We use Pro because it includes your branded website and custom domain. Boost is optional, and standard Marketplace bookings carry no commission while Boost is off.
1
£100
Booksy
Subscription before VAT:
£40.00
Optional Boost fees before VAT:
£30.00
VAT:
£14.00
Estimated monthly total:
£84.00
JENA Pro
Subscription:
£29.00
Booking commission:
£0.00
VAT:
Included
Monthly total:
£29.00
JENA Pro is £55.00 less for this example.
Which platform suits your business?
The better choice depends on how you win clients, how much control you want over your online presence and which tools you need in one subscription.
JENA may suit you if...
- You want a branded website and custom domain dedicated to your business.
- You want a choice of £9, £29 or £49 monthly plans, VAT included, with zero booking commission.
- You want Smart Scheduling and Gap Elimination in Pro, or JENA's AI Setter, AI Coach and AI Receptionist in Max.
Booksy may suit you if...
- You want a Marketplace listing and the option to pay for extra visibility through Boost.
- You run a team of employed staff and need team management features.
- You don't want to choose your plan and prefer one plan that has everything (even though it's about the same price as JENA's biggest plan).
The JENA Difference
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Keep every penny
No commissions, no marketplace fees, ever
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Get found on Google
With your own full SEO-ready website. Clients find you on Google, not just in an app
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Transparent pricing
Plans start at £9/month, VAT included. Zero booking commission on every plan.
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Own your clients
No sharing your data or competing for attention
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Easy to use
Built for solo business owners. No complicated features designed for large salons
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Real support
Hands-on onboarding from a human, not a help article
Features That Matter to Solo Business Owners
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Your Own Booking Website
Professional site builder - your photos, services, personality. Ranks on Google so clients find YOU. No tech skills required, no stress.
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Instant Deposits & Payments
Take deposits automatically. No-shows become no problem. Get paid before they leave.
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Smart Booking System
24/7 online booking. Automatic reminders. Clients book themselves while you sleep.
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Digital Consultation Forms
Custom forms for nail health & allergies. Consent stored digitally. Access client history instantly.
🎨
Professional Portfolio
Showcase your best nail work. Before & after galleries. Build trust instantly.
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Business Management
Track earnings easily. Export for taxes. Client database. Treatment history
Switching is Simple (and Risk-Free)
Send us your customer & bookings list
You have a dedicated person. We can help you export your data too.
1.
We handle everything
Our team imports all your clients, bookings and history into JENA.
2.
Set up your branded website
With our help, go live in 48 hours.
3.
Start saving immediately
No more commission fees, ever.
4.
✅
100% migration success rate
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Keep your Google ranking
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Zero booking disruption
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Full data ownership
BUILT FOR
SOLO BUSINESS OWNERS
BUILT FOR
HOME SALONS
BUILT FOR
CHAIR RENTERS
BUILT FOR
SOLO BUSINESS OWNERS
BUILT FOR
HOME SALONS
BUILT FOR
CHAIR RENTERS
BUILT FOR
SOLO BUSINESS OWNERS
BUILT FOR
HOME SALONS
BUILT FOR
CHAIR RENTERS
Simple pricing. No commission. No contracts.
Transparent pricing. All prices include VAT.
Starter
£9 /month
or £6.58/month paid yearly (£79/year)
- Booking link
- Unlimited bookings (no client fees)
- Email confirmations and reminders
- Card payments + Tap to pay
- Deposits + card capture
- Free migration support
- Real human support
Try JENA free →
MOST POPULAR
Pro
£29 /month
or £20.75/month paid yearly (£249/year)
- Everything in the Starter plan
- Branded booking site
- Consultation forms
- Email marketing
- SMS confirmations and reminders
- Multiple locations
- Portfolio gallery & client reviews
- Client self-management portal
- Discount codes
- Smart scheduling and gap elimination
Try JENA free →
NEW
Max Plan
£49 /month
or £33.25/month paid yearly (£399/year)
- Everything in the Pro plan
- AI Setter - books your clients 24/7
- AI Coach - business insights on demand
- AI Receptionist - helps you run your business
Try JENA free →
All prices include VAT. Start with a 14-day free trial. No payment required. Cancel anytime. JENA charges zero commission on bookings. Card payments use Stripe from 1.5% + 30p per transaction. SMS marketing costs 5p per message. Team membership costs £15 per person per month, VAT included.
Solo Beauty Pros love JENA
The Numbers Don't Lie
Download our free Booking System Comparison Calculator and use your real subscription, staff, SMS and payment costs to compare your current setup with JENA.
Last Few Questions?
What’s included in JENA’s plans?
Will I lose my clients during the switch?
What about my existing bookings?
Can I really get my data out of Booksy?
How long does migration take?
Can I keep my domain name?
Why is SMS extra?
Is JENA really cheaper than Booksy?
Ready to Take Back Control?
Your future self (the one sleeping through the night and keeping 100% of booking fees) will thank you.
Join 500+ paying professionals who've already made the switch.
Every day you wait = more booking fees + more late-night DMs
Try the app for free
Everything set up in 30 minutes. Cancel whenever. No questions asked.
p.s. Every day you wait is another day paying booking fees and answering DMs at bedtime. Just saying.
BUILT FOR
SOLO BUSINESS OWNERS
BUILT FOR
HOME SALONS
BUILT FOR
CHAIR RENTERS
BUILT FOR
SOLO BUSINESS OWNERS
BUILT FOR
HOME SALONS
BUILT FOR
CHAIR RENTERS
BUILT FOR
SOLO BUSINESS OWNERS
BUILT FOR
HOME SALONS
BUILT FOR
CHAIR RENTERS
Disclosure & sources
Disclosure: JENA is our product. Booksy is a separate company and was not involved in this comparison.
Prices and features were checked against the official sources below on 23 August 2026 and may change. Booksy prices and chargeable fees are shown + VAT. Booksy's general features page shows conflicting Boost figures. This page uses 30% and £5 because Booksy's current pricing and Boost pages agree.
Sources checked 23 August 2026:
- JENA: Pricing
- Booksy: UK pricing, Boost