Try JENA, the alternative to Ovatu for hair & beauty pros
Switch from Ovatu to a simpler, solo-first setup with clear VAT-inclusive UK pricing, your own branded website and AI support when you want it. JENA starts at £9/month and takes zero booking commission.
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100% Successful Migrations
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No Commission Fees
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Your Brand
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Setup in 30 minutes
1000+ Beauty Pros in 11 Countries Trust JENA 🌍
At a glance
JENA starts at £9 a month, VAT included. Ovatu starts at £20 a month, with SMS charged at 7p per message. Ovatu is built for businesses that need tools such as classes, POS, stock and employee management. JENA is the simpler choice for solo professionals, with a branded website in Pro and Max and built-in AI in Max.
Is This Happening To You?
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Paying for salon-level features you never use, then paying extra for every SMS.
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Running a simple solo business through a system that feels too complicated.
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Wanting a proper website that helps new clients find you and fill your diary.
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Still doing your admin yourself without built-in AI to help run the business.
JENA vs. Ovatu
Ovatu
Monthly Cost
From £9/month, VAT included.
From £20/month. Applicable taxes are extra unless stated.
Team membership
£15 per person/month, VAT included.
£6/month per extra bookable employee on Neat. £9/month on Loaded.
Commission on Bookings
Always 0% commission on all bookings.
No marketplace, so no marketplace commission.
Minimum Fee Per Booking
Never.
No minimum fee listed.
Email Confirmations
Included.
Included.
SMS Reminders
SMS confirmations and reminders are included in Pro and Max. Starter includes email confirmations and reminders.
7p per message on all plans.
Marketing Emails
Included in Pro and Max.
Loaded only.
SMS Campaigns
5p per message.
Loaded only. 7p per message.
Payment processing
Card payments through Stripe, from 1.5% + 30p per transaction.
Ovatu does not publish one platform-wide UK processing rate on the official pages reviewed.
AI tools
Max at £49/month, VAT included, includes AI Setter, AI Coach and AI Receptionist.
No proprietary Ovatu AI assistant listed.
Smart Scheduling & Gap Elimination
Included in Pro and Max.
Gap minimisation included on both plans.
Website Presence
Branded website with custom domain included in Pro and Max.
Branded mini-site and booking link included.
Competitors Shown
Never. Your website shows only your business and brand.
No marketplace. Your booking page shows your business.
Domain Name
Use your own custom domain with Pro and Max.
Own domain on Loaded. book.app URL on both plans.
Support
Real human support via phone & chat included.
Phone, email and live chat included.
Ovatu's UK prices and plan mapping were checked against its browser-rendered pricing selector, help guides and SaaS agreement on 24 August 2026. JENA facts were checked against JENA's live pricing page on the same date. See the sources below.
Which platform suits your business?
JENA is built for solo professionals. Ovatu is better suited to businesses that need more complex salon operations.
JENA may suit you if...
- You run your hair or beauty business on your own.
- You want one simple system for your website, bookings and clients.
- You want clear UK pricing with SMS reminders included in Pro and Max.
- You want AI built into your business with Max.
Ovatu may suit you if...
- You run classes.
- You need POS, inventory or deep stock management.
- You employ several bookable team members and need staff rosters and reporting.
- You want complex salon operations and are comfortable paying separately for SMS.
The JENA Difference
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Look Professional & Build Trust
Get your own branded website that feels premium. Show off your work. Your brand, your style, with a professional look.
"I always try to market myself like a premium brand... JENA lets me do that. My website finally looks how I want my brand to feel."
- Becky
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Get Your Evenings Back
Let clients book themselves, send confirmations and reminders automatically, and take deposits without late-night admin.
"I was constantly on my phone in the evening... now I'm not. My husband said 'You're not on your phone as much anymore.'"
- Andrea
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Your Business, Your Rules
Give clients one direct route to your business. Build your own brand, keep control of the experience and choose only the tools you need.
"I don't want to compete. I want something that takes them directly to me, and JENA lets me do just that."
- Lucy
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Clear UK Pricing
Choose Starter at £9, Pro at £29 or Max at £49 a month, VAT included. JENA takes zero commission on bookings. SMS marketing costs 5p per message and card-processing fees start at 1.5% + 30p.
"JENA works out better for me because I know where I stand with money."
- Lauren
Features That Matter to Solo Business Owners
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Your Own Booking Website
Show your services, work and personality on a branded website. Pro and Max include your own custom domain.
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Deposits & Card Payments
Take deposits, capture cards and accept payments through Stripe. Reduce no-shows without chasing clients.
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Smart Booking System
Let clients book online 24/7. Pro and Max add SMS reminders, Smart Scheduling and Gap Elimination.
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Digital Consultation Forms
Collect the information and consent you need before or after appointments. Included in Pro and Max.
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Portfolio & Client Reviews
Show your work and client feedback on your JENA website. Included in Pro and Max.
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Business Management
Keep bookings, client records, payments and day-to-day admin together in one solo-first system.
Switching is Simple (and Risk-Free)
We handle the migration
Our team imports your clients, bookings and available history into JENA at no extra cost.
1.
Set up your branded website
We help you create your JENA website and connect your own domain on Pro or Max.
2.
Share your new booking link
Update your website, Instagram and regular clients so bookings continue through your new setup.
3.
Choose the plan that fits
Start on Starter, Pro or Max based on the tools you need. JENA takes zero booking commission.
4.
✅
100% migration success rate
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Keep your Google ranking
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Zero booking disruption
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Full data ownership
BUILT FOR
SOLO BUSINESS OWNERS
BUILT FOR
HOME SALONS
BUILT FOR
CHAIR RENTERS
BUILT FOR
SOLO BUSINESS OWNERS
BUILT FOR
HOME SALONS
BUILT FOR
CHAIR RENTERS
BUILT FOR
SOLO BUSINESS OWNERS
BUILT FOR
HOME SALONS
BUILT FOR
CHAIR RENTERS
Simple pricing. No commission. No contracts.
Transparent pricing. All prices include VAT.
Starter
£9 /month
or £6.58/month paid yearly (£79/year)
- Booking link
- Unlimited bookings (no client fees)
- Email confirmations and reminders
- Card payments + Tap to pay
- Deposits + card capture
- Free migration support
- Real human support
Try JENA free →
MOST POPULAR
Pro
£29 /month
or £20.75/month paid yearly (£249/year)
- Everything in the Starter plan
- Branded booking site
- Consultation forms
- Email marketing
- SMS confirmations and reminders
- Multiple locations
- Portfolio gallery & client reviews
- Client self-management portal
- Discount codes
- Smart scheduling and gap elimination
Try JENA free →
NEW
Max Plan
£49 /month
or £33.25/month paid yearly (£399/year)
- Everything in the Pro plan
- AI Setter - books your clients 24/7
- AI Coach - business insights on demand
- AI Receptionist - helps you run your business
Try JENA free →
All prices include VAT. Start with a 14-day free trial. No payment required. Cancel anytime. JENA charges zero commission on bookings. Card payments use Stripe from 1.5% + 30p per transaction. SMS marketing costs 5p per message. Team membership costs £15 per person per month, VAT included.
Solo Beauty Pros love JENA
The Numbers Don't Lie
Download our free Booking System Comparison Calculator and enter your real subscription, team, SMS and payment costs to compare your current setup with JENA.
Last Few Questions?
How much does Ovatu cost for a UK business?
What is the difference between Ovatu Neat and Loaded?
Does Ovatu support a custom domain and gap minimisation?
Does Ovatu charge commission on bookings?
Which platform may suit a UK solo hair or beauty professional?
What is included in JENA's plans?
Can JENA help with migration from another booking system?
Ready to Take Back Control?
A booking system should make solo business feel simpler. Move with free migration support, choose the JENA plan that fits, and give clients one direct place to book with you.
Try the app for free
14-day free trial. No payment required. Cancel anytime.
Try the app for free
14-day free trial. No payment required. Cancel anytime.
Start with the tools you need today. Upgrade only when your business needs more.
BUILT FOR
SOLO BUSINESS OWNERS
BUILT FOR
HOME SALONS
BUILT FOR
CHAIR RENTERS
BUILT FOR
SOLO BUSINESS OWNERS
BUILT FOR
HOME SALONS
BUILT FOR
CHAIR RENTERS
BUILT FOR
SOLO BUSINESS OWNERS
BUILT FOR
HOME SALONS
BUILT FOR
CHAIR RENTERS
Disclosure & sources
Disclosure: JENA is our product. Ovatu is a separate company and was not involved in this comparison.
Prices and features were checked against the official sources below on 24 August 2026 and may change. Check each provider's latest terms before choosing.
Sources checked 24 August 2026:
- JENA: Pricing
- Ovatu: Pricing, Terms, Support & trial, Staff pricing, SMS, Custom domain, Gap minimisation, Payments, Integrations