Try JENA, the alternative to GlossGenius for independent beauty pros

Your own brand. Your own clients. More time for the work you love. Bring your bookings and business admin together with JENA. US plans start at $12/month.

Start free migration

Try the app for free

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Free migration help

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Zero booking commission

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Your own domain on Pro and Max

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Real human support

Built for independent beauty businesses

BUILT FOR SOLO BUSINESS OWNERS

BUILT FOR HOME SALONS

BUILT FOR CHAIR RENTERS

BUILT FOR SOLO BUSINESS OWNERS

BUILT FOR HOME SALONS

BUILT FOR CHAIR RENTERS

BUILT FOR SOLO BUSINESS OWNERS

BUILT FOR HOME SALONS

BUILT FOR CHAIR RENTERS

At a glance

If you work for yourself, JENA is our recommendation. Pro brings your own website, forms and marketing together for $39/month. GlossGenius Gold is $56/month and adds tools for managing employees and salon operations. JENA also supports independent Collectives and is available across the English-speaking world, including the US.

JENA is our product. US subscription prices shown. Facts checked 3 September 2026.

Is this happening to you?

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Spending your evenings sorting bookings and chasing messages

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Trying to grow your name without a proper website

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Wanting help with setup and not knowing who to ask

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Sharing a studio but needing to keep your own clients and payments

See why independent beauty pros choose JENA

JENA and GlossGenius: US subscriptions and features checked 3 September 2026
What matters		GlossGenius
Monthly subscription	Starter $12 / Pro $39 / Max $69	Standard $28 / Gold $56 / Platinum $168
Annual subscription	Starter $99 / Pro $339 / Max $569	Standard $288 / Gold $576 / Platinum $1,776
Your website	Branded, SEO-optimised website with your own domain on Pro and Max	GlossGenius-hosted website and custom GlossGenius URL on every plan
Consultation forms	Pro and Max	Gold and Platinum
Marketing	Email and SMS marketing on Pro and Max. SMS charges apply	Email and text marketing. Credit allowances depend on plan
Working together	Collectives for independent businesses, with separate brands and direct payments	Employee and salon-management tools on higher plans
AI tools	AI Setter, AI Coach and AI Receptionist on Max	AI-assisted marketing and analytics. Reception marked coming soon
Booking commission	0%, including new clients	No booking commission published
Card processing	Through Stripe. Confirm the US rate for your account	2.6% when the business pays. Other settings pass fees to clients
Migration and support	Free migration, phone, WhatsApp and email support, plus the JENA community	Free data transfer, online support and help centre
Availability	Every English-speaking country, including the US	US and Puerto Rico

Subscriptions, payment fees and paid extras are separate. GlossGenius may add sales tax. Confirm tax treatment at checkout for either product. JENA's US card-processing and SMS rates need checking for your account.

Your website, forms and marketing for $39/month

JENA Pro puts the everyday tools for your independent business in one plan. Both Pro and GlossGenius Gold include forms. Here is the subscription comparison.

JENA Pro

$39/month

Or $339/year

Your own domain, consultation forms, marketing and human support

GlossGenius Gold

$56/month

Or $576/year

Forms plus tools for employee and salon management

JENA Pro's subscription is $17 less per month, or $237 less per year on annual billing.

Which one fits the business you want to build?

Choose JENA if you work for yourself

You want your own brand, website and direct client base.
You want bookings, forms and marketing together, with help getting set up.
You work solo or share a space while keeping your own business and payments.

Consider GlossGenius for an employed salon team

Your business is in the US.
You need employee payroll, time tracking or staff commissions.
Retail inventory and managing salon operations are central to your setup.

GlossGenius serves solos too. For independent professionals and Collectives, JENA is our recommendation.

The JENA Difference

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Build your own name

Your website, your domain, your work. Give every post and referral somewhere to send people. Included on Pro and Max.

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Help new clients find you

Your SEO-optimised website helps you build your own Google presence. You bring the marketing. JENA helps turn interest into bookings.

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Get your evenings back

Let clients book online. Take deposits and send reminders automatically. Keep the everyday admin in one place.

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Work together, stay independent

Share a booking link and calendar through Collectives. Keep your own brand, business and direct payments.

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Reach a real person

Ask for help by phone, WhatsApp or email. We help you get set up and keep going.

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Have people around you

Join the JENA WhatsApp community for practical help, shared wins and conversations with people who understand solo business.

Features that matter to your business

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Your booking website

Show your services, prices and portfolio on your own domain. Pro and Max.

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Deposits and payments

Take deposits and card payments through Stripe. Tap to Pay works on a compatible phone.

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Online booking

Let clients choose a slot and book while you are busy. Email confirmations and reminders are included.

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Consultation forms

Keep client information and consultation forms together. Included on Pro and Max.

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Marketing and reminders

Stay in touch with email and SMS campaigns. Pro and Max include SMS appointment reminders. SMS marketing charges apply.

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AI when you want it

Max adds the AI Setter, AI Coach and AI Receptionist to your business tools.

JENA AI Coach answering a question about quiet booking periods.

We will help you move

Tell us about your setup

We will work through what you need to bring over.

Bring your clients and bookings

Get free help moving contacts, appointments and reviews.

Make JENA your own

Add your services and, on Pro or Max, set up your branded website.

Get ready to take bookings

Check the booking journey with our help and share your link.

Get free migration help

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Free migration help

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Human support included

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Keep your own brand

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Help with setup

Simple pricing. Zero booking commission.

US prices. Choose the plan that fits your business.

Starter

$12/month

Or $99/year

Online booking link
Unlimited bookings
Email confirmations and reminders
Deposits and card payments
Free migration and human support

Try JENA free

OUR PICK FOR INDEPENDENT PROS

Pro

$39/month

Or $339/year

Everything in Starter
Branded website with your own domain
Consultation forms
Email and SMS marketing
SMS confirmations and reminders
Portfolio and client reviews

Try JENA free

Max

$69/month

Or $569/year

Everything in Pro
AI Setter
AI Coach
AI Receptionist

Try JENA free

Every plan includes a 14-day free trial. Card details are required, with no subscription charge until day 15. JENA charges zero booking commission. Processing and SMS marketing charges are separate. Check your account's US rates and tax treatment at checkout.

Independent beauty pros love JENA

Last few questions?

Is JENA available in the US?

Which JENA plan should I choose?

Can I keep my own domain?

Can I use JENA if I share a studio?

Will you help me switch?

Are there other charges?

Is GlossGenius available in the UK?

Build your business with JENA

Your own brand, your own clients and people to help you grow. Start with your services and a booking link. We will help with the setup.

Book a friendly 15-minute chat

Put JENA to work in your business

Try it free for 14 days.

Try the app for free

Explore all JENA comparisons →

Disclosure & sources

JENA is our product. GlossGenius is a separate company and was not involved in this comparison. Prices and features were checked on 3 September 2026 and may change. US subscription prices are shown. Payment fees, tax and paid extras are separate.

JENA's US prices come from its current product records. Its founder confirmed availability across English-speaking countries. GlossGenius's official sources confirm support for businesses in the US and Puerto Rico.