Try JENA, the alternative to Treatwell for UK hair & beauty pros

Build the brand your clients book directly. JENA gives you a professional website, zero booking commission and plans from £9/month, VAT included.

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100% Successful Migrations

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No Commission Fees

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Your Brand

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Setup in 30 minutes

1000+ Beauty Pros in 11 Countries Trust JENA 🌍

At a glance

Treatwell and JENA solve different problems. Treatwell combines salon software with a marketplace that can introduce new clients. Its public UK pricing page states 35% commission + VAT on a new marketplace client's first booking, subject to location, plus a monthly software fee whose amount is not published. JENA is not a marketplace. Plans cost £9, £29 or £49 a month, VAT included, with zero booking commission. Treatwell may suit you when discovery is the priority. JENA may suit you when clients already find you through referrals, Instagram, Google or repeat business and you want them booking on your own brand.

Is This Happening To You?

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Paying 35% + VAT when a new marketplace client makes a first booking

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Paying a monthly software fee whose public price is not shown

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Building your brand inside a marketplace where clients can compare other venues

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Paying 2.5% + VAT when a client prepays online

See Why Beauty Pros Choose JENA Over Treatwell

Treatwell

Monthly Cost

From £9/month, VAT included.

A monthly software fee applies, but the amount and VAT treatment are not publicly stated. Confirm your Specific Partner Agreement.

Team membership

£15 per person/month, VAT included.

Advanced includes unlimited staff members at no extra cost. The plan price is quote-only.

Commission on Bookings

Always 0% commission on all bookings.

The public UK pricing page states 35% + VAT on a new marketplace client's first booking, subject to location. Repeat and direct bookings are 0%. Your partner agreement controls exact charges.

Minimum Fee Per Booking

Never.

No public minimum was found. Check your Specific Partner Agreement.

Email Confirmations

Included.

Unlimited client email notifications and email reminders are listed.

SMS Reminders

SMS confirmations and reminders are included in Pro and Max. Starter includes email confirmations and reminders.

SMS appointment reminders are supported. The public UK pages reviewed do not state an included allowance or per-message rate.

Marketing Emails

Included in Pro and Max.

Included. Treatwell Connect will not send a marketing email to a client who received one from the business in the previous seven days.

SMS Campaigns

5p per message.

Supported through prepaid SMS credits. The public UK pages reviewed do not publish the credit price or included allowance.

Payment processing

Card payments through Stripe, from 1.5% + 30p per transaction.

Online prepayments: 2.5% + VAT. Card machine and Tap to Pay: 1.1% + 20p + VAT per transaction. Card machine: £199 + VAT.

AI tools

Max at £49/month, VAT included, includes AI Setter, AI Coach and AI Receptionist.

No proprietary AI receptionist, coach or business assistant is listed on current official UK pricing or salon-software pages.

Smart Scheduling & Gap Elimination

Included in Pro and Max.

Calendar, time blocking, multiple locations, waiting list, last-minute discounts and smart rotas are listed. No named gap-elimination equivalent was verified.

Website Presence

Branded website with custom domain included in Pro and Max.

Treatwell Marketplace venue profile, a Treatwell-branded Partner Page and booking widgets for your website and social channels.

Competitors Shown

Never. Your website shows only your business and brand.

Marketplace search shows a list of venues, so clients can discover and compare other providers.

Domain Name

Use your own custom domain with Pro and Max.

Unique mytreatwell.co.uk subdomain, or your own domain if Treatwell agrees. Partner Pages remain Powered by Treatwell.

Support

Real human support via phone & chat included.

Partner Help Centre and chat. The Partner Terms also promise technical support by email.

Treatwell facts were checked on 24 August 2026 using its official UK pricing, Treatwell Connect software, Treatwell Pay and Partner Terms. Treatwell's public pricing page states 35% + VAT on a qualifying new marketplace client's first booking, subject to location. Its Partner Terms say your Specific Partner Agreement controls the exact commission, processing fees and subscription. Treatwell does not publish a monthly subscription amount or a minimum commission on these pages. JENA prices include VAT.

What can Treatwell's new-client commission add?

Use your own numbers to estimate Treatwell's monthly cost. The calculator combines an editable monthly software-fee assumption with the commission on new clients introduced through the Treatwell marketplace. Treatwell's public UK pricing page states 35% + VAT on the first booking, subject to location. Payment-processing fees and other costs are excluded.

New Treatwell marketplace clients this month 2

Average first-booking value £100

Assumed Treatwell monthly software fee £40

Illustrative assumption, not an advertised Treatwell price. Replace this with your quoted fee. VAT treatment is unknown, so no VAT has been added to this amount.

Treatwell

Assumed monthly software fee: £40.00

35% marketplace commission: £70.00

VAT on marketplace commission (20%): £14.00

Estimated Treatwell cost in this scenario: £124.00

JENA Pro

Subscription: £29.00

Booking commission: £0.00

VAT: Included

Monthly total: £29.00

Estimated Treatwell cost is £95.00 more than one month of JENA Pro in this scenario.

Worked examples: one new marketplace client

These examples combine an illustrative £40 monthly software-fee assumption with Treatwell's public 35% commission plus VAT on one new marketplace client's first booking. Payment processing and other costs are excluded.

Illustrative Treatwell and JENA Pro cost examples using a £40 monthly software-fee assumption
Line	£100 first visit	£200 first visit
Assumed Treatwell monthly software fee, VAT treatment unknown	£40.00	£40.00
Treatwell 35% commission before VAT	£35.00	£70.00
20% VAT on marketplace commission	£7.00	£14.00
Estimated Treatwell cost in this scenario	£82.00	£124.00
JENA Pro monthly total, VAT included	£29.00	£29.00
Estimated Treatwell cost is more than JENA Pro by	£53.00	£95.00

Using the illustrative £40 monthly-fee assumption, a £100 first booking creates an estimated Treatwell cost of £82 including marketplace commission VAT. A £200 first booking creates an estimated cost of £124. JENA Pro costs £29 for the month, VAT included, with zero booking commission. Replace the £40 assumption with your quoted Treatwell fee.

Treatwell does not publish its monthly software fee or VAT treatment. The £40 monthly software fee used here is an illustrative assumption, not an official Treatwell price. Replace it with your quoted fee. No VAT has been added to the assumed monthly fee. Marketplace commission uses the 35% + VAT stated on Treatwell's public UK pricing page on 24 August 2026, subject to location, while the signed Specific Partner Agreement controls exact charges. Payment processing and other costs are excluded. This is an illustration, not a quote.

Which platform suits your business?

The better choice depends on whether you need a marketplace to find clients or a platform that helps existing demand flow into your own brand.

JENA may suit you if...

Most clients find you through referrals, Instagram, Google or repeat business.
You want a branded website and custom domain with no competing businesses shown on the page.
You want predictable monthly pricing, zero booking commission and AI tools in Max.

Treatwell may suit you if...

You want marketplace discovery to bring new clients into quieter slots.
You run a salon team and value stock, POS, reporting, rotas, waiting lists and marketplace reviews in one system.
You are comfortable paying an acquisition commission when the marketplace introduces a qualifying new client.

The JENA Difference

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Look Professional & Build Trust

Get your own branded website that feels premium. Show off your work. Your brand, your vibe, with a professional look.

“I always try to market myself like a premium brand... JENA lets me do that. My website finally looks how I want my brand to feel.” - Becky - Becky

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Get Your Evenings Back

Clients book themselves. Get automatic confirmations and reminders. Take deposits instantly. While you relax.

“I was constantly on my phone in the evening... now I'm not. My husband said ‘You're not on your phone as much anymore.’” - Andrea - Andrea

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Your Business, Your Rules

Own your booking journey. Send clients to a page that shows only your business, your work and your prices.

“I don't want to compete. I want something that takes them directly to me, and JENA lets me do just that.” - Lucy - Lucy

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Transparent Pricing

Choose Starter at £9, Pro at £29 or Max at £49 a month, VAT included. JENA takes zero commission on every booking. SMS marketing costs 5p per message and card-processing fees start at 1.5% + 30p.

“JENA works out better for me because I know where I stand with money.” - Lauren - Lauren

Features That Matter to Solo Business Owners

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Your Own Booking Website

Professional site builder - your photos, services, personality. Ranks on Google so clients find YOU. No tech skills required, no stress.

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Instant Deposits & Payments

Take deposits automatically. No-shows become no problem. Get paid before they leave.

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Smart Booking System

24/7 online booking. Automatic reminders. Clients book themselves while you sleep.

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Digital Consultation Forms

Custom forms for client details, allergies and consent. Store the answers with the client record.

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Professional Portfolio

Showcase your best work. Before-and-after galleries help clients trust you before they book.

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Business Management

Track earnings, export for taxes and keep client details and treatment history in one place.

Switching is Simple (and Risk-Free)

Send us your customer & bookings list

You have a dedicated person. We can help you export your data too.

We handle everything

Our team imports your clients, bookings and history into JENA.

Set up your branded website

With our help, go live in 48 hours.

Choose the plan that fits

Start on Starter, Pro or Max based on the tools you need. JENA takes zero booking commission.

Start free migration

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100% migration success rate

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Keep your Google ranking

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Zero booking disruption

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Full data ownership

Simple pricing. No commission. No contracts.

Transparent pricing. All prices include VAT.

Starter

£9 /month

or £6.58/month paid yearly (£79/year)

Booking link
Unlimited bookings (no client fees)
Email confirmations and reminders
Card payments + Tap to pay
Deposits + card capture
Free migration support
Real human support

Try JENA free →

Pro

£29 /month

or £20.75/month paid yearly (£249/year)

Everything in the Starter plan
Branded booking site
Consultation forms
Email marketing
SMS confirmations and reminders
Multiple locations
Portfolio gallery & client reviews
Client self-management portal
Discount codes
Smart scheduling and gap elimination

Try JENA free →

NEW

Max Plan

£49 /month

or £33.25/month paid yearly (£399/year)

Everything in the Pro plan
AI Setter - books your clients 24/7
AI Coach - business insights on demand
AI Receptionist - helps you run your business

Try JENA free →

All prices include VAT. Start with a 14-day free trial. No payment required. Cancel anytime. JENA charges zero commission on bookings. Card payments use Stripe from 1.5% + 30p per transaction. SMS marketing costs 5p per message. Team membership costs £15 per person per month, VAT included.

Solo Beauty Pros love JENA

Frequently Asked Questions

Is JENA a marketplace like Treatwell?

How much commission does Treatwell charge?

Treatwell's public UK pricing page states 35% + VAT on the first booking from a new client introduced through its marketplace, subject to location. Repeat bookings and direct bookings are listed as 0% commission. Treatwell's Partner Terms say your Specific Partner Agreement controls exact commission and processing charges.

How much does Treatwell cost each month?

Treatwell confirms that a monthly software fee applies, but its public UK pricing page does not state the amount or subscription VAT treatment. Ask Treatwell for a quote and check the price, commission, processing fees and cancellation terms in your Specific Partner Agreement.

What’s included in JENA’s plans?

Starter costs £9/month, Pro costs £29/month and Max costs £49/month, VAT included. Every plan includes unlimited bookings, zero booking commission, email confirmations and reminders, card payments, deposits, migration support and human support. Pro adds the branded website, consultation forms, marketing, Smart Scheduling and Gap Elimination. Max adds AI Setter, AI Coach and AI Receptionist.

Can JENA help me move from Treatwell?

Yes. JENA includes migration support for your client and booking data. Check your Treatwell agreement before changing booking systems because Treatwell's current Partner Terms include a 30-day termination notice and restrictions on other booking software.

Disclosure & sources

Disclosure: JENA is our product. Treatwell is a separate company and was not involved in this comparison.

Prices and features were checked against the official sources below on 24 August 2026 and may change. Treatwell's exact charges are contract-specific. Its public UK page states 35% + VAT on a qualifying new marketplace client's first booking, subject to location, but does not publish a monthly subscription price or minimum fee. JENA prices include VAT.

Sources checked 24 August 2026:

JENA: Pricing
Treatwell: UK partner page, UK pricing, Connect software, Treatwell Pay, Partner Terms, booking, reminders and widget guidance, email marketing guidance, partner support

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